GECO is the virtual fair on sustainability related to tourism, energy and mobility. Many have asked us why we decided to host a trade show focusing on tourism and travel for which… no travelling is required. Is it possible to talk about travel and tourism without moving from one’s own desk? We think so. The purpose of the event is precisely that: planning, before enacting. Planning, before investing. The events industry and the tourism industry have suffered a terrible blow and now it is time to tackle a series of important issues that will allow us to relaunch both them. We are particularly keen to ensure that this relaunch proves sustainable both for the affected industries and for the planet. The next question, then, is: who should attend a virtual trade show? This event caters to different categories of visitors and exhibitors.
GECO is the ultimate event for tourism professionals
Tour operators all over the world are facing the same crisis, but not everyone is doing so through the same means. A large multinational company or a national airline has more tools to cope with the crisis than a small local tour operator or a family-run travel agency. This difference also translates into the possibility of participating in a “traditional” trade show, possibly also investing in a booth. This situation increases the gap: the smaller companies are effectively excluded from the kind of environment in which negotiations are made and relaunch strategies are decided, even though they are the ones most in need of support. A virtual tourism trade show levels the playing field, offering all operators the chance to participate.
Small companies and startups can access the global marketplace through virtual trade shows
Starting a new business in the tourism industry at this time is a very brave choice. Even under normal circumstances, newly established companies can have some difficulties in becoming familiar with a rich and complex market such as this one. This condition makes the distance from big brands almost impossible to bridge. The beauty of a virtual tourism trade show is that it fills this gap. The personalised digital avatars on our Hypersmarter platform make all spaces accessible, allowing even the “youngest” operators in the field to approach established brands, make their projects known, learn about the mechanisms of the industry, all in a simple, accessible and economically sustainable way.
GECO gives tourists and travellers a voice too
The number of travellers interested in sustainable tourism is growing steadily. More and more people are opting for eco-friendly transport and seeking travel experiences that respect the environment and the cultures of the destinations they visit. GECO is the ideal meeting place for all those concerned with the sustainability of the tourism industry. In this highly immersive and interactive 3D virtual space, users can approach brands and businesses, discover all the options offered by different service providers, ask questions and express doubts, preferences, needs, and aspirations. It is not simply a question of planning the next post-pandemic trip, but of rethinking the concept of travel completely, discovering what the future of local, national and international travel will be like and how the tourist experiences of tomorrow will be built.